Case Study

Brand Elevation & Implementation for a payment solutions company

Services Provided

Branding

Expo Booth Design

Iconography

Brochure Design

UI/UX Design

Web Design

Web Development

The Requirements

Infraxis is a leading payments solutions company that offers payment processing services to numerous banks worldwide. It is particularly renowned in Germany, where it handles approximately 30% of all card transactions in the country.

Infraxis approached us seeking assistance in elevating their brand ahead of their participation in the Money 20/20 Europe Expo. This event marked the company’s largest expo participation to date, necessitating preparations to ensure the brand was well-represented amidst the heightened publicity. Additionally, they tasked us with implementing their newly elevated brand, which included designing artwork for their expo booth, creating A4 brochures outlining their services, and developing a new website.

Brand Elevation

A comprehensive brand overhaul was carried out, and our team delivered by designing custom graphics and iconography that flawlessly captured the essence of their cutting-edge payment processing services. These visuals seamlessly align with the brand, accentuating the company’s dedication to tailored and competitive solutions. The revamp included a modernised colour scheme and refreshed visuals to impart a contemporary and appealing feel, catering to their international client base.

The Website

The primary requirement for Infraxis was a comprehensive overhaul of their online presence. A sophisticated website was envisioned to not only showcase Infraxis’s cutting-edge solutions but also ensure seamless navigation for a global audience. The objective was to create a digital hub that reflects Infraxis’ commitment to providing business-specific functionality on an international scale.

UI/UX

Expo Booth & Brochure Design

Recognising the significance of their participation in the Money 20/20 Expo, our team also designed captivating brochures, capturing Infraxis’s services in a compelling narrative.

Elevating Infraxis’s physical presence to new heights for this major event, we conceived and meticulously designed an impactful expo booth. The booth’s layout and visual elements were carefully crafted to command attention amidst the heightened publicity of the Money 20/20 expo, leaving a memorable mark on all who encountered it. This comprehensive approach not only met the challenges of their largest expo participation but also effectively implemented their newly elevated brand across various touchpoints, ensuring a cohesive and impactful representation at the Expo.

The Result

Our collaborative journey with Infraxis reflects the convergence of design excellence and business innovation. Through meticulous website design, custom graphics, print collateral, and expo booth creation, we’ve amplified Infraxis’s brand presence, positioning them as leaders in delivering tailored, competitive services. Because they were prepared for the money 20/20 expo it allowed them to onboard multiple international clients and increase their revenue. They made several time more than they invested in us. The acquisition by TAS International SA signals a new chapter in Infraxis’s journey, and we take pride in having played a pivotal role in shaping their impactful brand narrative.

Our collaborative journey with Infraxis reflects the convergence of design excellence and business innovation. Through meticulous website design, bespoke graphics, captivating print collateral, and the creation of a dynamic expo booth, we’ve amplified Infraxis’s brand presence, positioning them as leaders in delivering tailored, competitive services.

The strategic preparation for the Money20/20 expo emerged as a game-changer, enabling Infraxis to successfully onboard numerous international clients and witness a substantial surge in revenue. The recent acquisition by TAS International SA marks a significant milestone in Infraxis’s journey, and we take immense pride in having played a pivotal role in shaping their compelling brand narrative.

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