Categories: Branding, Web Design|1.5 min read|

As a business owner, you know how important it is to create a strong brand identity. Your brand is what sets you apart from your competition and can make or break your business. One crucial aspect of your brand identity is your website's colour palette. The colours you choose can evoke emotions, influence behaviour and impact how your brand is perceived.

At Jtree Designs, we understand the importance of selecting the right colour palette for your website. Here are some tips to help you choose the perfect colour palette for your brand.

Know Your Brand Personality

Before you start choosing colours, you need to understand your brand’s personality. Ask yourself what values and qualities you want your brand to represent. Is your brand playful or professional? Modern or traditional? The answers to these questions will help you select colours that align with your brand’s personality.

Consider Your Target Audience

Your target audience is another essential factor in selecting a colour palette. Different colours can evoke different emotions in people. For example, blue is often associated with trust and professionalism, while red can evoke passion and excitement. Think about your target audience and choose colours that will resonate with them.

Choose a Dominant Colour

It’s essential to choose a dominant colour for your website. This colour will be the most prominent on your website and will set the tone for your entire brand. Choose a colour that aligns with your brand’s personality and values.

Use a Colour Scheme

Once you have chosen your dominant colour, it’s time to select a colour scheme. A colour scheme is a set of colours that work together harmoniously. There are several types of colour schemes you can use, such as complementary, analogous and triadic. Choose a scheme that works well with your dominant colour and aligns with your brand’s personality.

Test Your Colour Palette

Before finalising your colour palette, test it on different devices and screens. You want to make sure that your colours look consistent and appealing across all platforms.


In conclusion, choosing the right colour palette for your website is crucial for creating a strong brand identity. At Jtree Designs, we can help you create a website that aligns with your brand’s personality and resonates with your target audience. Contact us today to learn more.

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