The Brief
Infraxis are a payments solutions company that provides services to different financial institutions across the globe. They approached us for help with a branding revamp for their website and brochures. On top of this, they also required us to design a booth for an expo they were taking part in.
They wanted to keep the core elements of the brand the same (i.e. colour scheme, logo, and typography) however they wanted it to be implemented in a much cleaner way. To do this, we created designs that were more minimal with accents of their blues, and used custom-drawn icons. This provided a more “technical feeling” to their branding which was in line with the highly specialist services that they provided.
